1. Niseko (Hokkaido) — The World-Famous Powder Paradise
Located in Hokkaido, Niseko United is Japan’s most internationally recognized ski resort. It consists of four interconnected areas — Grand Hirafu, Niseko Village, Annupuri, and Hanazono — all accessible with a common lift pass.
The resort’s greatest attraction is undoubtedly its snow quality. Skiers and snowboarders from around the world praise Niseko’s powder as the lightest and driest on earth, falling almost daily throughout the season. More than 70% of visitors are said to be from overseas, and English is widely used for signs, menus, and communication. Hotels, bars, and restaurants have a distinctly international atmosphere — it often feels like being abroad.
Niseko first gained popularity among Australians in the late 1990s. Today, visitors come from all over the world, including Hong Kong, Singapore, Taiwan, China, the UK, and France. As Niseko becomes busier, many international skiers are now discovering Hakuba as a new “JAPOW” destination.
2. Hakuba Valley (Nagano) — Breathtaking Alpine Views and Varied Terrain
Located in northern Nagano Prefecture, Hakuba Valley is one of Japan’s largest and most diverse ski areas. It gained global attention as a venue for the 1998 Nagano Winter Olympics. The area connects ten resorts, including Happo-One, Goryu, Hakuba47, Iwatake, and Tsugaike, all accessible with a unified lift pass.
Hakuba offers everything from wide beginner slopes to advanced backcountry terrain, set against the stunning backdrop of the Northern Japan Alps. It’s especially popular among skiers from Europe and Australia, with plenty of English-speaking accommodation, schools, and rental shops available.
The area is easily accessible from Tokyo by Shinkansen and bus — a major plus for international travelers. If you want to experience both Japan’s mountain beauty and an international ski atmosphere, Hakuba Valley is an ideal choice.
3. Rusutsu Resort (Hokkaido) — A Family-Friendly All-Round Resort
Together with Niseko, Rusutsu Resort is one of Hokkaido’s premier ski destinations. Spread across three mountains — West, East, and Mount Isola — the resort offers 37 runs and over 42 km of skiable terrain. The variety of courses makes it perfect for everyone from beginners to experts.
Rusutsu’s snow quality rivals that of Niseko, boasting light and deep powder throughout the season. Luxury accommodations such as The Westin Rusutsu Resort and Rusutsu Resort Hotel & Convention are directly connected to the slopes, offering world-class comfort and convenience. Beyond skiing, visitors can enjoy hot springs, fine dining, and numerous winter activities, making it popular among families, couples, and long-stay guests.
As an EPIC Pass partner resort, Rusutsu attracts repeat visitors from abroad each year. It combines Hokkaido’s vast natural scenery with high-quality facilities, creating a perfect balance between adventure and relaxation.
Summary
Japan’s ski resorts offer some of the best snow in the world, alongside diverse terrain, hot springs, and exceptional food culture. Each destination has its own charm — Niseko’s international vibe, Hakuba’s breathtaking alpine landscape, and Rusutsu’s comfort and convenience.
All three resorts are well-prepared for international guests, offering English-friendly services and facilities. “JAPOW” — Japan’s legendary powder snow — differs slightly by region due to variations in geography and climate. Why not visit multiple resorts and experience the unique character of each?
