Most major ski resorts in Japan have rental shops either on-site or located nearby. While many advanced skiers and snowboarders bring their own gear to enjoy JAPOW, this often results in heavy luggage. Rental shops offer a wide selection of high-grade equipment, allowing visitors to try different boards and skis. Rentals are also useful when personal gear breaks or becomes unusable. You can rent only boots, only goggles, or any individual item you need. This guide explains the types of gear available in Japan, how to rent them, and important tips for advance reservations.
1. Types of Gear You Can Rent at Japanese Ski Resorts
Major Japanese ski resorts offer a wide variety of rentals—not only standard beginner sets but also a diverse lineup tailored to the needs of skiers and snowboarders from around the world.
◆ Skis (Alpine Skis)
- Beginner Skis: Soft flex and easy to control, ideal for learning turns.
- Carving Skis for Intermediate/Advanced: Stable at high speeds with strong edge grip.
- All-Mountain Skis: Suitable for both groomed runs and some powder.
- Fat Skis (Powder Skis): Popular in Niseko and Hakuba; wider for floating in deep snow.
◆ Snowboards
- Soft-Flex Beginner Boards: Easy for turn control and speed management.
- All-Mountain Boards: Versatile for all types of terrain.
- Powder Boards: Wider, longer nose, perfect for JAPOW powder riding.
- Twin Boards (Park Boards): Popular in terrain parks like Hakuba 47.
◆ Boots & Bindings
Most rental shops provide matching boots for skis or snowboards. Advanced users can choose stiffer boots or snowboard boots with the BOA system.
◆ Clothing & Accessories
- Ski / Snowboard outerwear
- Goggles
- Gloves
- Helmets (strongly recommended; nearly essential in Niseko & Hakuba)
- Protective gear
Many shops offer discount packages for clothing rentals, so you can arrive with no gear at all and still enjoy the slopes comfortably.
2. How to Rent: Walk-In vs. Online Reservation
◆ Walk-In Rental (On-Site)
Renting directly at the resort or nearby shops.
Advantages:- You can check the gear physically and confirm the size/model.
- Choose based on that day’s snow conditions.
- Long waiting times during the high season.
- Popular models may be out of stock.
In Niseko and Hakuba, where there are many international visitors, walk-in rentals during late December to February can be especially crowded—advance reservations are safer.
◆ Online Reservation
Many rental shops have English websites and support online booking.
Advantages:- Quick pickup upon arrival.
- Ensures high-end or popular gear is reserved.
- Sometimes discounted rates for advance reservations.
- Changing models on arrival may take time.
- Limited stock for size changes.
3. Rental Process on the Day
The general procedure at rental shops in Japan follows these steps:
- Registration: Provide your name, contact info, height, weight, and shoe size. This is needed to adjust ski length and bindings. English support is common.
- Gear Fitting: Staff adjust board/skis, boots, and binding angles.
- Pickup & Payment: Credit cards accepted; some facilities allow lift ticket purchase together.
- Return: Return gear after skiing the same day. If using it the next day, extend your rental.
4. Rental Conditions in Niseko — World-Class Selection
Niseko in Hokkaido is known as a world-class ski resort with a very high ratio of foreign visitors. Its rental options are on par with global standards, offering extensive premium gear including the latest powder boards and high-end skis.
Features:- Outstanding selection of powder skis and snowboards.
- Many English-speaking staff with detailed explanations.
- Well-developed kids’ rental options.
- Various shops offer discounts for online bookings.
Fat skis and surf-style powder boards are particularly popular due to Niseko’s unique, ultra-light powder snow.
5. Rental Conditions in Hakuba — High-Quality Gear for Diverse Riders
Hakuba in Nagano offers a wide range of terrain including backcountry and tree runs, so rental shops carry gear suited for many riding styles.
Features:- Wide range from beginner sets to expert gear.
- Some shops rent backcountry gear (beacons, snowshoes, poles).
- Twin-tip boards popular in areas with large parks.
- Increasing number of English-speaking rental shops.
6. Rental Price Guide (Niseko & Hakuba)
Prices vary depending on season and shop, but here is a common price range:
| Area | Grade | Item | Price(1day) |
|---|---|---|---|
| Niseko | Standard | Board + Boots | ¥8,500 |
| Board Only | ¥7,100 | ||
| High Grade | Board + Boots | ¥9,300 | |
| Board Only | ¥9,300 | ||
| Hakuba | Standard | Board + Boots | ¥6,500 |
| Board Only | ¥5,500 | ||
| High Grade | Board + Boots | ¥9,000 | |
| Board Only | ¥7,500 |
Multi-day rentals are often discounted, so renting for a week can be significantly cheaper.
7. Important Tips for Renting Gear
- Avoid overly thick socks—boots may feel tight or painful.
- Always wear a helmet (standard practice in Niseko & Hakuba).
- Because gloves get wet easily, buying your own is often better than renting.
- Ask staff to adjust sizes or settings without hesitation.
- For powder days, reserve early—good powder gear disappears fast.
Conclusion
Japanese ski resorts offer high-quality rental services to meet the needs of skiers and snowboarders from all over the world. From beginner-friendly models to professional-level powder boards and fat skis, visitors can choose gear that fits their style and goals.
With English-speaking staff and convenient online reservation systems, even first-time visitors to Japan can rent gear confidently. The ability to enjoy full-scale JAPOW skiing without bringing heavy luggage is one of the greatest advantages of Japanese snow resorts.


